Innovative home constructor Åsbo Hus partners up with NXT Gen Cup

Innovative home constructor Åsbo Hus has partnered up with NXT Gen Cup to support the young talents in the world's first 100% electric junior touring car cup.

"We are very happy to be able to support and be a part of the ground-breaking work of NXT Gen Cup to educate and bring forward young racing talents in a sustainable way," said Kristoffer Almkvist, co-owner at Åsbo Hus. 

"The thrilling race weekends provides us with an excellent marketing opportunity, where we can also network and develop our business ideas. In our strive to create a circular and sustainable construction business for the future, we feel that the NXT Gen Cup platform is the right place to be."

Åsbo Hus will feature on one of the all-electric LRT NXT1 race cars which are shared among the NXT Gen Cup drivers throughout the season.

"Åsbo Hus share many of our core values in creating a sustainable future both on and off track, and we are delighted to welcome them to the NXT Gen Cup family," said Christian Axelsson, Partners & Event Manager of NXT Gen Cup.

NXT Gen Cup held a successful world premiere at Falkenberg earlier this year and the 18-car field heads to Knutstorp in Sweden on Thursday-Friday this week for the penultimate round of 2023, learn more here. 

Learn more about Åsbo Hus.